Nike, a Global Brand, Will Try Going Local - The New York Times
Nike earnings: Cozying up to consumers in the face of competition from Adidas, Under Armour - MarketWatch
Nike's Consumer Direct Acceleration strategy helps sales rise 14% in Q3 - TheIndustry.fashion
Nike Sees Strong D2C Sales Despite Consumers' Discretionary Spending Pressures | PYMNTS.com
How Nike's Direct-to-Consumer Strategy Is Crushing the Competition
Digital
Customer Engagement Drives Nike Profits Up 16%
Nike Grows Mobile App Digital Capabilities With Sports Pilot Program | Consumer Goods Technology
Nike Is Going After 3 Kinds of Customers
Nike Warns of 'Supply Chain Headwinds' Ahead of the Holiday Season
Segmentation is central to Nike's success - RetailWire
Nike Refurbished will sell used, returned sneakers at a discount | Fortune
Nike Collaborates with Stitch Fix to Heighten Consumer Experiences
NIKE case study: innovation and consumer influence | thedigitalexperiment
Chart: Nike Cuts Out the Middleman | Statista
TFR | Strategy Consulting Nike´s Direct Consumer Offense
Why Nike Pivoted towards Direct to Consumer Strategy | CXP - Customer Experience Asia
Nike Direct to Consumer: The Swoosh Cuts Out the Middleman
Just do it, direct: Nike's latest numbers reveal how its direct-to-consumer strategy is progressing
Nike's Betting Big on DTC, but It'll Be a 'Battle,' Analyst Warns
Nike Direct to Consumer - How Will That Affect Sneakerheads?
Nike Sends Warning About Slowing Consumer Spending - WSJ
Nike Faces Risks From Consumer Squeeze and China, Jefferies Says - Bloomberg
Nike's Knowledge of Athletes Resonates with Consumers
